You don’t know what you are missing, if you have not tried growing your home based business yet through Squidoo. Squidoo.com is a next generation social networking site, much like Myspace or Facebook, but adds an element that allows the marketing of products and services you may offer. Advertising of websites is not only permitted but it is encouraged.

Right now on Squidoo you can find hundreds of different articles on hundreds of different subjects. Whatever they are looking for the material is grouped by category helping the Squidoo follower get right. The categories range from books, shopping, travel, music, tv and movies, to business, health and medicine, amongst others. Say you are wanting to plan a road trip for example.You can find articles on Squidoo to get ideas for locations, accommodations and |things to see and do. Take a look and you will see that getting possible leads for your business is not as difficult as you might think.

The idea behind Squidoo is that you can set up a lens for others on Sqidoo to find your product or service. To get started, all you need to do is create a free account. Take a look on other lenses on Squidoo before you set up your own. When you are ready to set up your own lens, click on the Make A Lens box and begin. To begin with you will have to explain what your intentions for the lens are. Then you pick a category that you would like your lens to fall under and will fill in the URL for your website next. Add some key search words for your lens and fill out your profile.

Squidoo calls the pages lenses because each is to focus on something that is important to the creator. It is believed that about 500 thousand people go to the site every day. All these people could become buyers of your service or product. You are asked to fill out the first module which is an introduction to you and your subject, once you start your lens. You then have the option to set up a guestbook for visitors and a section to link to similar sites. With Squiddoo you even get access to making money because you can suggest other products related to your own, you then get a commission for every purchase. All that is left to do is click on the publish button and watch your Squidoo lens do your work.

Carin Davis is the editor and webmaster of http://www.CarinDavis.net. A site dedicated to the development and training for Network Marketers and Home Business Owners.