The impact of social bookmarking is being felt across the world of the Internet. When people talk about the influence of social bookmarking on both the private sector and the business sector, they often talk about Web 2.0. This is an entirely new way of looking at how the information used on the web is manipulated, exchanged, and used.

The explosion of advertising and marketing that has effectively reduced the Internet to a series of efforts to raise rankings at the expense of sharing quality information, has let to social bookmarking. This method allows an individual to bookmark information that they find of interest in a public folder that is “tagged” and available for the public to access if they are looking for the topic. Using this method, “rankings” become obscured and unnecessary as individuals are doing searches that are “tagged” with the topic specifically related to their needs and interests.

RSS feeds from websites and blogs provides some visibility on the social networks when these feeds have been bookmarked. Sites and blogs that provide quality and valuable information on a regular basis to their reader often find that their traffic and sales increase. The bookmarks may be spread across all of the social networking sites via the people accessing them.

This makes the social media sites vulnerable to spamming and hacking. The sites are continually upgrading and improving their security effort to block spam advertising and messages from business who attempt to bookmark themselves using RSS feeds and continuous self-searches.

There are some very good ways to use social networks and social bookmarking specifically, to increase one’s business. However, it is important to note that if a business attempts spam advertising, or has poor and uninformative content, when a person blocks their URL, they are effectively blocked from every device that that customer has. This can be very expensive for a business.

Unlike search engine directories, there is no standard language protocol for directory search with social bookmarking. A person may write a quality article about roll-top desks that will be bookmarked as roll-tops. If they are marketing their desk website, they will not be found when a person does a search for desks. The search parameters are established by the users who create a keyword by tagging or bookmarking a topic or subject several times.

As time goes on, a standard search language does develop through the common use of terms when tagging. The bookmarks are organized by the “tag” that is associated to that article or RSS. It may not lead to the website if the correct language is not used in the title of the article or RSS feed.

This makes it very important for social network optimization tools to be employed properly and not as one would use SEO for the Internet. Eventually these two methods of searching will come together through Web 2.0. This is the evolutionary next step for internet use in which the users are in control of websites, information, and data links rather than a few people who manage directories, websites, and other information channels. When this happens, there will be dramatic changes to how SEO is successfully utilized both on the Internet and on social networks.







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