The funny thing about copywriting techniques is that they can come to you at almost any time of the day.

This article, which points out in detail what I describe as the "trash can copywriting technique" was something I thought of after a very long 2 weeks.

I'd been working like crazy and decided to give myself a treat - which for me is a relaxing day filled with lots of education on marketing, copywriting, persuasion, etc.) and audio’s.

I finally realized it was time for a break and headed outside to grab the mail while I made lunch.

Reading the mail I got that day while making lunch, I slowly walked over to the trash can. When I got through roughly half of it, I realized something.

I’m doing exactly what I’ve always heard other copywriters talk about!

Have you ever heard the saying that you should be thinking about your prospect as standing over their trash can with the mail in their hand?

And somehow you need to grab their attention quick enough to open your letter and not throw it in the trash?

Well that’s exactly what I was doing, and the only piece of mail that got more than 5 seconds of my time was a check and a business magazine (both of which I’m obviously interested in).

Anyway, I just thought I’d let you know that if you’ve ever heard that phrase…they’re not lying! People really do stand over their paper basket with the mail in their hand.

And by the way, even online people have a “virtual paper basket” next to them. The rule applies to both online AND offline.

Which brings me to a very important point…

How do you captivate someone enough to read your mail and not through it away?

And the answer is…tell a story.

You’ll notice at the beginning of this blog I told a story of a few minutes of my life. If you’re reading this still, you were interested by it – probably because you wanted to find out the end of the story.

That’s exactly what you need to do for your prospects. Tell them an interesting story they'd like to hear. Start the story off with something that will make them NEED to get to the end of the story to find out.

Make your story as compelling as possible and be sure to give a hint about your product.

For example:

In the story you could explain a specific problem some person was having, then how they came over that problem and how your product helped them do it.

This is just one copywriting technique you can “take to the bank” to implement it immediately in your business and watch your profits soar.

 







Share and Enjoy: